On the afternoon of July 8, 2025, CUFE Business School successfully held the 23rd Session of 2025 Excellent Academic Forum in Conference Room 615 of the Main Teaching Building at the Xueyuan South Road Campus. Professor Li Yong from the Business School of the University of Nevada was invited as the keynote speaker. Teachers, doctoral students, and master’s students of CUFE Business School participated in the event.
The lecture was hosted by Professor Lin Song, Dean of CUFE Business School. Before the lecture, Professor Lin briefly introduced Professor Li Yong’s background. Professor Li Yong is the Lee Endowed Chair in Entrepreneurship and Director of the Troesh Center for Entrepreneurship & Innovation at the Business School of the University of Nevada. He also serves as the Co-Editor of Strategic Entrepreneurship Journal (SEJ)—a leading journal in the field of entrepreneurship—and a reviewer for major academic journals including Academy of Management Journal (AMJ), Academy of Management Review, Journal of Business Venturing (JBV), and Journal of International Business Studies (JIBS). He has taught MBA and doctoral courses at multiple universities in the United States and China, and has won honors such as "Outstanding Teacher Selected by Students", as well as awards for best-selling cases and top cases. Previously, he served as a Professor of Strategic Entrepreneurship at the University at Buffalo, State University of New York, and obtained his PhD in Business Administration from the University of Illinois at Urbana-Champaign.
The theme of Professor Yong Li’s lecture was "Entrepreneurial Experimentation: A Theoretical Foundation". Entrepreneurial experimentation refers to the process by which entrepreneurs, when facing uncertain market environments, technological conditions, or business models, verify ideas, test market responses, and optimize products or services through small-scale, low-cost attempts. It is an iterative exploration method aimed at reducing risks and increasing the likelihood of entrepreneurial success. For example, entrepreneurs may develop a Minimum Viable Product (MVP), launch it to the market, and observe user feedback and usage behavior to decide whether to continue investing resources for improvement.
After the lecture, teachers and students present conducted lively discussions around the theme shared by Professor Yong Li, further deepening the exchange between academia and practice.
The "Excellent Academic Forum" is an academic exchange platform established by CUFE Business School to fulfill its mission of "contributing new management knowledge". It aims to focus on cutting-edge theoretical issues in the field of business administration and organizational development dilemmas in Chinese enterprise management practice, gather cutting-edge ideas and innovative perspectives at home and abroad, and explore Chinese solutions for China’s social and economic development.
